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Van Luchene says that EA’s struggle when it comes to traditional, more individual gaming platforms hasn’t been working, and that’s why it’s turning its attention toward PopCap. They lost that war, so they’ve got to win this new war,” he says, referring to traditional gaming and the growing social gaming market. “EA is about half the size of Activision in terms of revenue. Chouteau told us the deal has been in the works “for awhile,” and while PopCap allegedly entertained an offer from Zynga, going with EA means it can use the company’s massive audience for its games.ĮA is clearly trying to establish itself as a social gaming company, which Leviathan Entertainment founder and CEO Andrew Van Luchene says is because the company’s old strategy didn’t work. “The deal is structured so that PopCap basically is able to continuing functioning as it has, and if EA tried to rule with an iron first, the smaller developer could bail and take a pay out. “It’s already a rapidly expanding, margin-expanding business before we got there. In an investor conference call yesterday, EA CEO John Riccitello echoed this sentiment.
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This will enable us to do it bigger, better, put out games in front of more people on more platforms more quickly.” “Given the structure of the deal and earn out portion of the deal, it’s safe to say that PopCap will remain an autonomous entity and the business will continue in the same vein,” he tells us. The little indie developer that could is now part of the massive publisher that is EA, which doesn’t exactly sit well with PopCap enthusiasts.Īccording to PopCap’s Garth Chouteau, they needn’t worry. EA recently announced that it has acquired PopCap Games, which has been called the Pixar of the gaming world.